Motion History: Project Utopia - British Airways' £60m Mistake
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Documentary (2020)
Production:
Ruairidh Mac Veigh (Editor)
Ruairidh Mac Veigh (Writter)
Ruairidh Mac Veigh (Narrator)
British Airways, in a drive to become a 'world' airline rather than a British airline, embarked on an ambitious but ultimately misguided corporate rebranding, but one that would cost the carrier dearly in terms of reputation.
Also from this series:
Motion History
Before British Airways
Vickers VC10
Elegant BOAC's Golden Speedbird livery (1965-1973).
Negus & Negus era
New livery adoted on all the aircraft among previous BOAC, BEA, Northeast Airlines and Cambrian Airways fleets (1974-1984).
Boeing 747-236
Lockheed L-1011 TriStar
Aérospatiale-BAC Concorde 102
In 1980 Concorde of British Airways wore the modified Negus livery with enlarged 'British' lettering and 'airways' title dropped, that would be adopted progressively for the whole fleet in the forecoming year.
Landor era =
Designed by Landor Associates this updated scheme was unveiled in December 1984 and adopted on the fleet (1984-1997).
Boeing 747-236B
Main tail fin registered either G-BDXM or G-BDXN (too blurry).
Background shows several other British Airways aircraft in Landor livery:
747 in the far background.
737-236.
Lockheed L-1011 TriStar.
McDonnell Douglas DC-10-30 ex British Caledonian in the foreground right.
Tail fin of G-BDXC, c/n 21240/305. First flight in April 1977. Delivered to British Airways in June 1977, named City of Manchester. On service till September 2001. Sold to European Aviation Air Charter in March 2002. Wfu at Glamorgan, Cardiff (EGFF/CWL).
2x Rolls-Royce RB211-524D4 of another 747 in the foreground.
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